Hand embroidery has for a long time been a secret hobby of mine, one of which I seldom tell my young, hip friends about. In its simplest form, embroidery is an example of a craft – and its more traditional methods saw manufacture as a product of the Industrial culture, that is, a craft produced with the completed article already premeditated.
However the definition of craft is rapidly changing, with digitisation of design and production dissolving the barriers between the conceptual and construction phases. Take the software Wilcom: an internet based site for embroidery design with a “vision for automating the embroidery industry that has changed the way people create and produce embroidered goods”.
Co-founder Bill Wilson gives us a run-down:
No longer is embroidery the craft that we have previously known. Online mass collaboration has enabled us to discover ideas that often were not part of the initial conceptualisation. Rapid prototyping and experimentation has led to the era of error discovery, with quality of the product continually at risk during the production stage.
Let’s see what Nanna thinks of that!