A Chinese milk company has been playing Mind Mischief with popular band Tame Impala this week, after unlawfully using their song in one of their advertisements. Kevin Parker, of the band, refused to see a Half Full Glass (of wine), threatening the company with a “#lawsuit”. In terms of copyright this really exceeds my Expectation. Here is the original song:
…and the copy: https://www.instagram.com/p/BTaccTZFzhg/
Copyright in itself is a touchy subject, and can sometimes be seen as the Elephant in the room. Some people, such as Danny Colligan, argue that we should just Let It Happen. It is reasoned that copyright creates artificial scarcity, and diminishes the creative abilities of the public. According to Colligan, “The result is a culture controlled by the few corporate entities lucky enough to have amassed the necessary copyrights to reuse and remix the culture of the past one hundred years. These corporations profit from the government-enabled monopolistic largess flowing into their pockets, and the public loses.” (2010)
There is no doubt that copyright laws play an enormous role in protecting the work of our well-loved artists and creators. However, sometimes it Feels Like We Only Go Backwards when it comes to the development of public creativity. It’s a fine line.