The Less You Know The Better

A Chinese milk company has been playing Mind Mischief with popular band Tame Impala this week, after unlawfully using their song in one of their advertisements. Kevin Parker, of the band, refused to see a Half Full Glass (of wine), threatening the company with a “#lawsuit”.  In terms of copyright this really exceeds my Expectation. Here is the original song:

…and the copy: 

Copyright in itself is a touchy subject, and can sometimes be seen as the Elephant in the room. Some people, such as Danny Colligan, argue that we should just Let It Happen. It is reasoned that copyright creates artificial scarcity, and diminishes the creative abilities of the public. According to Colligan, “The result is a culture controlled by the few corporate entities lucky enough to have amassed the necessary copyrights to reuse and remix the culture of the past one hundred years. These corporations profit from the government-enabled monopolistic largess flowing into their pockets, and the public loses.” (2010)


There is no doubt that copyright laws play an enormous role in protecting the work of our well-loved artists and creators. However, sometimes it Feels Like We Only Go Backwards when it comes to the development of public creativity. It’s a fine line.

Featured Image: “three trees and an old car” by Robert Couse-Baker, licensed under Attribution 2.0 Generic (CC BY 2.0)

Published by susiealdermann

Fifth Year Bachelor of Communications and Media/ Bachelor of International Studies (Dean's Scholar) student

5 thoughts on “The Less You Know The Better

  1. Hey Susie,
    This is probably the most entertaining blog post that I have ever read. Your use of Tame Impala tracks throughout makes it such an engaging read, especially considering you’ve managed to do this without losing the overall flow of the information that you were presenting. Additionally, your meme is also quite entertaining! I feel like this happens so much within the music industry, and lots of it doesn’t even get a second thought – particularly in relation to remixes, or changing songs slightly, does that change what the laws surrounding another person’s intellectual property cover? You should chuck a link to one of the articles that talks about the threat for legal action in here somewhere ( but otherwise, an awesome post!

    Liked by 1 person

    1. Thank you so much for your kind feedback! I had a lot of fun with the blog this week, if you couldn’t tell, I’m quite a fan of Tame Impala! When I first saw the advertisement my immediate reaction was “this is not ok!!”, and I think it is so important to protect the work of the artists that we love. But it is very interesting to consider the other side of this argument, and whether or not copyright laws impend on the creative work of the greater public. I also wonder whether anyone would have even noticed if Tame wasn’t such a well known band – ie. what happens in the case of someone ripping off the music of a home-grown band with, say, only 20 followers?
      Thanks again Nate!

      Liked by 1 person

  2. Cool post Suzie! Having used the same example as you to touch on the issue of copyright in the media, I found it interesting that our respective posts took very different courses: it was really good to get a second perspective.

    My post argued that given the extent of copyright laws today, Tame Impala have good reason to pursue ownership of something they actually made in a world where things from colours to bird sounds are copyrighted. I think it would be good for you to read this article (it’s about copyright cases in the music industry):

    Your post on the other hand, was based on the idea that copyright creates artificial scarcity, which, when supported by your sources, I thought was a really valid point. This aligns with the notion that western culture was in it ‘golden age’ before copyright was introduced. Perhaps we should just “let it happen”.

    The only criticism I’d have for you is that although your integration of song titles was clever and entertaining (as a Tame fan I loved it), it seemed to take away from the point of your post at times. Regardless, I understood your message and had a lot of fun reading it.
    Good work!


  3. Great post Suzie! You have approached a serious and potentially ‘boring’ topic and have made it interesting and engaging for your readers. I really enjoyed the Tame Impala example you have incorporated I found it very humorous. Copyright is a serious issue that isn’t spoken about enough, and that is happening way too often particular in the music industry and you have done well by outlining a few different perspectives people have on the topic, You could further elaborate on why Copyright creates artificial scarcity, however I do think you have done well in backing up all your points with relevant sources. Overall, I think this post is very engaging and informative in a entertaining way and I am looking forward to reading more posts from you!

    Liked by 1 person

  4. Hey Susie, I found this blog to be both really engaging, and subtly hilarious at the same time. Dropping Tame Impala puns on the way to educating me about the incident between their lawsuit with the infringing milk company. The embedded YouTube video was also a nice touch, although I personally am a big fan of Tame Impala and their drooling guitar riffs, some people coming onto the blog might not know who they are. Overall a really interesting and funny read, and if you want to know a little bit more about music copyright infringement cases, I would suggest having a little gawk over this:

    Liked by 1 person

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