Bad Computer, Mini Skirt and Monkey Grip are three band names which you’ve probably never heard of before. I hadn’t either, until I was looking through the Triple J Unearthed page – a project run by the station Triple J aimed at finding hidden musical talent in Australia.
Thanks to the internet, bands just like this are able to gain, interest, attention and even a following, regardless of their unfamiliarity. The Long Tail effect means that new and unknown artists are represented in the “true spectrum of music”, and not just the “select few artists the mainstream system considers marketable”.
In this day and age we are all consumers and “produsers”, and demand content which is tailored to our interests and tastes. Music fans in particular benefit from the effects of the Long Tail because they have the ability to seek and discover new, niche music. And it’s great for artists as well, who no longer have to create music purely based on how popular it will be in the mainstream market.