Flash Test Dummies

Have you ever wanted to dress up as a Zombie and dance to Michael Jackson’s “Thriller”, with a huge group of people in a public place? Well you’re in luck, because Saturday the 28th October 2017 is THRILL DAY, an annual event whereby “friends, families and other local residents each year join together with thousands of people around the globe to celebrate Michael Jackson’s talent by dancing simultaneously to  “Thriller”!”

Flash mobs just like this are an exciting example of a positive and amusing viral internet phenomenon. They rely on social media and other online platforms for their organisation and coordination.

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Before social media…
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…after social media

According to Tim Goodwin, “in the new age of ubiquitous connectivity the message is the medium”. The net makes this possible due to its fast mobilisation, potential for mass involvement and scalable openness. Participation is reliant upon connectivity and contributes to the coordination and dissemination of such events.

(To participate in this year’s event, you can find one of the many instructional videos below):

Featured Image: “Cycle of Songs Flash Mob” by Ben Pugh, licensed under Attribution 2.0 Generic (CC BY 2.0)

Published by susiealdermann

Fifth Year Bachelor of Communications and Media/ Bachelor of International Studies (Dean's Scholar) student

3 thoughts on “Flash Test Dummies

  1. Hey!
    I really like your take on this week’s content. You thought far more outside the box than I ever did! To be honest, the idea of a flash mob never even popped into my head in relation to this week’s content, but what you said is so true, it is another innovation that relies heavily on social media to get it organised. Whether that is Twitter or Facebook to get them organised, or YouTube to learn the dance (I always did wonder how everyone learnt what to in those situations), flash mobs is just another example of how powerful social media can really be. Although, it was a little startling to find out that flash mobs are still popular in today’s age. I remember a time where you would see videos constantly on Facebook and YouTube, but I feel I haven’t seen one in a while. You made mention of one in the future, but, according to this article (https://mumbrella.com.au/flash-mobs-australia-365348), “there is now even an agency that specialises in hiring out flash mobs”. I, personally, find that completely bizarre.

    I really liked your remediation, both gifs tied in greatly with the content, and your hyperlinks were also very useful in finding out more, and adding the YouTube video of learning the thriller dance was a very nice touch. A really great blog post!

    ~ Brendon

    Liked by 1 person

    1. Thank you very much for your feedback! I too find it quite interesting that flash mobs are still a thing, considering I hadn’t heard of them for such a long time. It wasn’t until I did a bit of research into it that I found there are still a few going on around the place. Even if you just type in “Flashmob” to Facebook and filter it to ‘events’ you can hundreds of upcoming ones from all around the world – crazy!

      Like

  2. Although I agree with you that social media allows for ease of communication and assembly, this is met with varying success. Like with recent flash mobs such as ‘run like Naruto’ although social media sure does allow ideas to spread to lots of people, most of the time the flash mob dwindles and only results in a handful showing up. I think this is partly due to the fact these types of flash mobs only inspire (is that the right word?) a few people and in a shallow way.
    Anyway nice post.

    Liked by 1 person

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