Fashion Forward: Digital Artefact Pitch

For the major part of human history, clothing has been hand made and tailored with a purely functional purpose.  Prior to the industrial revolution, textile production was “small scale in home workshops called cottage industries” (Monet, 2017). It wasn’t until the twentieth century that these networks of small tailors gradually evolved into the large scale manufacturing market that we know today, ultimately resulting in the disastrous environmental impact. With an exponentially growing population the future is now challenged with a strong push towards sustainability, as well as technological and ethical implications that will inevitably shape the future of fashion.

Lazy Susan Studio will be continuing this semester to address the short-term challenges of sustainability in fashion, with tangible products that an already existing audience can access now. In the blogs or podcasts, the content will cover the long-term future of fashion, up to 50 – 100 years. They will be posted to reddit and run by professionals in the industry to receive feedback, as well as utilising the #BCM325 twitter to connect with classmates for critiques on my iterations.

Here’s the starter pack I mention in the video. As I hope will become evident, the sustainable community existing within and beyond Wollongong is prevalent, and growing.


Gordon, J & Hill, C 2014, Sustainable Fashion: Past, Present and Future, Bloomsbury London.

Monet, D 2017, ‘Ready-to-Wear: A Short History of the Garment Industry’, Bellatory, <;, accessed 20 March 2018.

Spoljaric, S 2019, ‘Looking Ahead At The Bright Future Of Sustainable Fashion’, The Good Trade, <;, accessed 20 March 2018.

United Nations 2017, ‘World population projected to reach 9.8 billion in 2050, and 11.2  billion in 2100’, United Nations Department of Economic and Social Affairs,  <          &nbsp; prospects-2017.html>, accessed 20 March 2018.

University of Queensland 2018, ‘Fast fashion quick to cause environmental havoc’, The   University of Queensland Australia: Sustainability,            <        &nbsp; -fashion-quick-cause-environmental-havoc>, accessed 20 March 2018.



Published by susiealdermann

Fifth Year Bachelor of Communications and Media/ Bachelor of International Studies (Dean's Scholar) student

9 thoughts on “Fashion Forward: Digital Artefact Pitch

  1. Well, I know what I will be buying when my next pay goes in! I love those thong earrings! I will be sure to share the link to your Esty as well in order to spread awareness of your work. You’ve clearly done a significant amount of research already and are aware of microfibres that are being washed away into our water systems and the ocean. I would certainly look at not just the environmental impact, but the impact it has on humans as the waste products are being consumed by animals that we eat (mainly fish). In the future are we going to end up with a civilization where most of the population has fertility issues passed down to them from past generations damaged by the pollutants they consumed? Or are our bodies going to adapt so much that these things no longer harm us? What about the impact on animal populations? This article is from 2011 but it highlights a few of the issues that have been raised already in regards to the damaging effects these pollutants have on human health and since we humans can be quite selfish, I think focusing on how it harms us as well might be a good angle. Another great article is here . Again, old, but it shows how long we have known about these issues and can certainly support any argument you make about why we must start taking this seriously, but how much we have changed over the last 7/8 years.

    Liked by 1 person

  2. Hey Susan,

    You definitely have a good basis on which to continue to build your digital artefact and I definitely agree that an increased amount of awareness surrounding the waste and impact both on humans and the earth is needed. Just a few ideas that might be good to boost your DA might be to talk about what the future impacts/solutions of fashion will be in 10, 20 or even 100 years.

    What I mean by future impacts of the fashion industry includes the amount of waste whether its going to grow, become less of a prevalent problem or not change at all. Or the future impacts it will have on humankind, “Will it cause us to evolve a different way” might be an example of that. You can be as broad and speculative as you like, and one theme I’d really push for your artefact is to not narrow yourself down too much as you may find yourself trapped in to limiting content.

    Tim Dalton.


  3. Hey Susan,

    Great pitch video! I love your concept and idea, as it has a clear and important relationship to the notion of the future. I personally believe this topic is at the forefront of what our future environment will look like. You have clearly researched and had a passion for the topic and industry. I love the that you are building from a previous DA because your knowledge through prior learning has really shone through.

    You commented on not knowing which avenue to pursue – a blog or podcast? I was at a similar crossroad for my own DA. I found this article super helpful ( it explains that for our generation and younger podcasts are the way to go with over 41% of millennials have no patience for text content that is too long. Hopefully, this might help you decide which channel to take!

    Lastly, something you may want to explore further is the use of AI in the fashion industry. This video here ( highlighted the environmental benefits of integrating technology into the fashion industry. In 2018 H&M had $4.3 Billion unsold clothes but with new technology, the industry is hoping to improve fashion forecasting mistakes by up to 50%. So it’s definitely something the future industries will heavily focus on.


  4. Hey Susie,

    Love your choice of topic and content. How you’ve explained yourself in the video is clear and concise.

    I’m wondering if it would also be worth exploring, from a fashion product makers perspective, whether there would be any difficulties in ensuring that 100% of your products are sustainable at all times, and whether it would be worth touching on both sides of the debate.

    It may also be worth looking into, if you were to go down the podcast route, inviting guests, maybe fellow fashion product makers and designers on to the podcast, this will make it more interesting, draw a wider audience through crossposting, and make podcasting less of a struggle for filling out an hour of content.

    I would also recommend maybe setting up a facebook page for your business (if you don’t have one already, maybe I couldn’t find it haha), and running facebook ads to reach a wider audience.

    Keep up the great work, you make dope stuff!


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: