Introducing: The Green Thread

An operational prototype

Find The Green Thread website here, and the Lazy Susan Studio Instagram page here.

When considering the future of fashion, the necessary steps to ensure the sustainability of the industry and the provision of clothing for the generations to come must be implemented now. As Gordon and Hill explain, “sustainable fashion is a growing subject of interest to a wide range of people… fashion students and conscientious consumers (2014)

So far, my website The Green Thread has been attempting to both target the current-day issue as well as challenges faced in the future, all whilst appealing to a younger demographic. A recent study from C&A foundation indicated that “86% of young people are interested in the environmental and social impacts of the clothes they buy, with two thirds of this group stating that these impacts either already affect their spending decisions, or indicating that they would like more information to be made available” (2018).

Whilst the website is still in a very early stage of development, I look forward to producing more content and receiving further feedback on my iterations for the remainder of this semester

References:

Billimoria, J 2018, ‘Why young people are key to achieving the SDGs’, World Economic Forum, online article, viewed 30 April 2019, available at <https://www.weforum.org/agenda/2016/09/why-young-people-are-key-to-achieving-the-sdgs/>

C&A Foundation 2018, ‘Is youth engagement the key to creating a circular fashion industry?’, infographic, viewed 1 May 2019, available at <https://inspring.global/wp17/wp-content/uploads/2018/10/InSpring_Is-youth-engagement-the-key-to-creating-a-circular-fashion-industry.pdf>

Gordon, J & Hill, C 2014, Sustainable Fashion: Past, Present and Future, Bloomsbury London.

Monet, D 2017, ‘Ready-to-Wear: A Short History of the Garment Industry’, Bellatory, <https://bellatory.com/fashion-industry/Ready-to-Wear-A-Short-History-of-the-Garment-Industry&gt;, accessed 20 April 2018.

Link to blog feedback comment by Tim Dalton

Published by susiealdermann

Fifth Year Bachelor of Communications and Media/ Bachelor of International Studies (Dean's Scholar) student

9 thoughts on “Introducing: The Green Thread

  1. Hi Susie,
    First off, I checked your links and Lazy Susan was awesome. Unfortunately, The Green Thread didn’t work either times it was put on your blog.
    The whole concept is really interesting and the way you’ve progressed sounds like it worked in your favor. I think the reflection on your previous work has helped even if it was selling ‘pretty earrings for hipsters in their 20’s”. The use of websites like Etsy and Instagram also cement the point that you can work with multiple mediums even with the main element being your blog.
    The way you’ve shifted from podcast to blog posts were very relevant with the visual elements of your concept, as you stated. I believe this allows you to also dive into different areas as well. You maintain that the blog focusses on the hypothetical, but I don’t understand why you would do this and what elements that this involves. If the hypothetical is the changing of generational beliefs or if it is hypothetical plans to improve the environmental issues. Using your blog you can use it as a foundation for sustainable change or even a platform for societal awareness, talking in hypotheticals allows others to derive their own thoughts but by having a concise plan you can actually have an effect on the next 20-50 years.
    By following your current design and plans, you might find these websites to be of use.
    1. https://earthsky.org/earth/letter-scientists-warn-environmental-dangers
    this website includes a small article about scientists’ belief in how the lack of sustainability in the world may cause permanent damage.
    2. https://about.hm.com/en/sustainability/Recyclingandgarmentcare/recycle-your-clothes.html
    This is a current clothing initiative that is run by H&M where they recycle clothes for new garments.
    These are just a few ideas and I’m very curious to see how your work looks after it’s done.
    Thanks, Travis

    Like

  2. Hi Susan,
    I was impressed with your beautiful art work when I saw Lazy Susan Studio. And I found you very ambitious to combine different elements like sustainable fashion, young people and SDGs together. Your beta presentation clearly presented what you have done and what you are going to do with respect to the future of fashion. I’ve appreciated about your efforts on it and here are some thoughts after I looked up relevant resources, hoping to be helpful for your final digital artefact.
    I found the idea of ‘circular fashion’ interesting and might replace the fast fashion in the future. There are even Australian Circular Fashion Conference held in Melbourne in March, 2019. I put the following two links here if you are interested.
    https://circularfashion.com/
    https://www.australiancircularfashion.com.au/

    I agree with you that fashion is circulated from generation to generation although big fashion companies focus too much on economic benefits.
    The following link is about the status quo of terrible environmental impact some fashion brands like Burberry made and at the same time, their reflections on the changing of fast fashion.
    https://www.bbc.com/news/world-44968561

    The following link is about ‘renting clothes could be the future of fashion’ which I found an environmentally friendly and also sustainable way to fashion industry.
    https://www.weforum.org/agenda/2018/08/clothing-rental-could-be-the-key-to-a-stylishly-sustainable-fashion-industry/

    All the best!
    Jiafeng

    Like

  3. Hi Susie,

    What a lovely idea you have their to stay fashionable yet eco-friendly at the same time! I have checked your etsy and Instagram and I am amazed at how you turn repurposed wood into wearable accessories.

    From your video, you have clear presented your concept, methodology, utility and changes based on feedback. It is really helpful that you embeded all links to your website, previous pitch and comments as a good guide for new readers coming to your blog. I recommend the documentary film “The True Cost”, which is about fast fashion and todays’s environmental-damaging process of producing clothes. I think the film is worthwhile to watch and can help to strengthen your justification of an online eco-friendly accessories store.
    https://truecostmovie.com (It’s also available on Netflix)

    I like the products you sell, considering the reason you sell them to make sustainability discussion regarding fashion more accessible, especially to younger generation as millennials are key to the SDGs. As you state this reason for selling eco-friendly earrings, I am actually curious about how you can make it “more accessible”? I have looked up the price of your products and compared to fast fashion jewellerers like Lovisa, your earrings are not cheap. I understand that our generation is increasingly interested in sustainability, yet I think there is a gap between rhetoric/ attitude and actions due to our capability to afford eco-friendly fashion. I think the price of ethical and environmental-friendly clothes and accessories can be a potential issue to bring up in your final digital artefact. I have found an article analysing challenges consumers face when making ethical and environmental fashion decisions. What do you think about it?
    (http://handelsradet.se/wp-content/uploads/2018/12/230-The-struggle-of-sustainable-clothing-3.pdf)

    Also, as you mention the UN SDGs and the young generation, I assume that you refer to people all around the world. I wonder how you can communicate your idea to people in the developing countries, which produce most pollution today and where most poor people locate? Most Indians live in slums, and despite the country’s big population of 1.3 billions, there are only about 30% of the population has access to the Internet. (https://data.worldbank.org/indicator/EN.POP.SLUM.UR.ZS?view=chart; https://www.statista.com/topics/2157/internet-usage-in-india/).

    I hope my comment helps. Good luck with your final digital artefact!

    Best regards,

    Trang.

    Like

  4. Hi Susan!
    I really like your D.A idea. It is very unique and I have not come across any D.A’s that are even remotely similar. I just looked up both your blog and gave your Instagram account a follow.

    I love the aesthetic on both they both are similar but different in the use of neutral and natural colours and simplistic layout. So I just wanted to ay good job on the visual component of your digital artefact!

    In your video you did a really good job of explaining how you utilised your peer feedback but also the things you did to respond this feedback. Although you were not able to receives a response from the survey you emailed out, I admire how this did not discourage you.

    I am thinking however, you have quite a substantial following on Instagram. Would you be interested in using some of the tools on Instagram to direct the same audience members to your blog post, considering you are also selling product.

    I found this article with a few points about ways to use Instagram to maintain customer relationships. Here is the link: http://www.diva-portal.org/smash/get/diva2:625012/FULLTEXT01.pdf

    It is long but have a look at specifically pages 13-19 this might give you a few ideas to increase audience relationship management, to transfer that to customer relationship management on your blog.

    Good luck with your final submission and I apologise for the late comment!

    Best Wishes!
    Nothando 🙂

    Like

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