An operational prototype
When considering the future of fashion, the necessary steps to ensure the sustainability of the industry and the provision of clothing for the generations to come must be implemented now. As Gordon and Hill explain, “sustainable fashion is a growing subject of interest to a wide range of people… fashion students and conscientious consumers (2014)
So far, my website The Green Thread has been attempting to both target the current-day issue as well as challenges faced in the future, all whilst appealing to a younger demographic. A recent study from C&A foundation indicated that “86% of young people are interested in the environmental and social impacts of the clothes they buy, with two thirds of this group stating that these impacts either already affect their spending decisions, or indicating that they would like more information to be made available” (2018).
Whilst the website is still in a very early stage of development, I look forward to producing more content and receiving further feedback on my iterations for the remainder of this semester
Billimoria, J 2018, ‘Why young people are key to achieving the SDGs’, World Economic Forum, online article, viewed 30 April 2019, available at <https://www.weforum.org/agenda/2016/09/why-young-people-are-key-to-achieving-the-sdgs/>
C&A Foundation 2018, ‘Is youth engagement the key to creating a circular fashion industry?’, infographic, viewed 1 May 2019, available at <https://inspring.global/wp17/wp-content/uploads/2018/10/InSpring_Is-youth-engagement-the-key-to-creating-a-circular-fashion-industry.pdf>
Gordon, J & Hill, C 2014, Sustainable Fashion: Past, Present and Future, Bloomsbury London.
Monet, D 2017, ‘Ready-to-Wear: A Short History of the Garment Industry’, Bellatory, <https://bellatory.com/fashion-industry/Ready-to-Wear-A-Short-History-of-the-Garment-Industry>, accessed 20 April 2018.