I remember as a kid, my mum would always mix in the Vitamin C tablets to our cereal so we would eat them without knowing, or at least by the time we noticed what was happening it was already too late. Political memes, in a similar sense, are an incredibly powerful mechanism for both propaganda and distraction – and have an imperative place in the present and future of politics.
In the recent weeks, Clive Palmer has been in the attention of the media for his absurd tweets and bizarre presence on social media. Interestingly, this activity coincided with “court action over the collapse of his mining business Queensland Nickel, which saw 800 workers lose their jobs”
According to reporter Hedley Thomas, “When Clive is under significant pressure, he throws the switch to vaudeville and creates this entertaining deflection… it distracts attention from scrutiny [of] the problem he is facing.” (Thomas, 2017)
Memes are powerful information packages, with the ability to propagate a particular point of view, and in some cases, distract the public from the greater underlying issues of a particular event or occurrence.