Beat Girl (2013) is so much more than just a film. This product is an example of interactive storytelling which unfolded across multiple media platforms. Beat Girl began its social media journey on Pinterest, of all platforms. In fact it was the very first scripted story to be told on this platform. Fans were able to use this medium to engage with the protagonist, through a photo novel approach.
In today’s rapidly interconnected world, stories have the ability to start in one medium and flow into another. Transmedia storytelling is a highly powerful tool, which can expand the publicity of a product across many audience groups and media forms. After pinterest, Beat Girl progressed to Wattpad, where it shaped a new form as interactive diary entries. This was followed by a novel by Jasmina Callay, which triggered a wave fan fiction spin offs which were later republished as e-books.
More? Beat Girl found a new following on YouTube through its mini-series, which was later recreated as a 5-part TV series. And just when you thought all bases had been covered, a mobile app was developed to even further engage the fans.
And after all that IMDb only gave it 4.5 stars out of 10… I’ll leave you with the trailer: